About this Project
What I found
1
Almost everyone I spoke with mentioned that the lack of real-time tracking for pickup orders is frustrating.
2
3 out of 5 participants felt that the app’s home screen could be improved.
3
7 out of 9 participants said it was initially difficult to understand what was happening on the billing and checkout page.
Heuristic Evaluation
Empathy Map
Map Summary - This user is often in a rush and feels anxious, impatient, and frustrated when trying to get food quickly, especially in the mornings. They constantly think about saving time, avoiding long lines, and making efficient food choices. When the app does not provide quick suggestions, nearby store locations, or clear pickup information, they become irritated and end up wasting time or feeling stressed.
Map Summary - This user is a busy student who feels stressed, frustrated, and anxious about managing time, money, and meals. They frequently worry about whether their order will be ready on time, missing deals, and standing in long queues. Because of these challenges, they often skip meals, rush food decisions, or look for quick options that fit into their tight schedule.
Target Audience
Tims Hortons is used by people under the age of 18 - 40 years old, which includes tech savvy and non-tech savvy people, young students, busy individuals who don't get enough time to make a coffee or snacks for themselves. They want the application to quickly browse through the menu and order something for them on the go because they might not have enough time to stand in the queue or driveway to place a certain order. They use apps like Doordash and Uber Eats to place their order instead of using the Tim Hortons application.
Problem Statement
Rapid Prototypes
